Prime Video users are in for ad(ded) streaming interruptions

What do you want to know

  • Amazon Ads will roll out three new interactive ads for Amazon Prime Video on TVs and other devices in the living room.
  • The company says this will allow users to seamlessly shop during the 15-30 second commercial breaks between their shows/movies.
  • These ads are said to appear even when a video is paused and present information about the brand that will help users shop better.

Streaming on Prime Video will get a little busier as Amazon announced Tuesday (May 7) that it will add three new interactive and shoppable ad formats to its streaming platform on living room devices.

The company said Prime Video will now receive an expanded suite of interactive and shoppable ad formats, including remotely activated features for living room devices that are a step ahead of the usual QR code that appears in an ad.

Brands will now be able to feature shoppable carousel ads to help viewers browse and purchase multiple product variations on Amazon during commercial breaks in Prime Video shows and movies. Brands can also use interactive break ads and branded quizzes in Prime Video TV shows, movies and live sports.

News Source :
Gn tech

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