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Taylor Swift made Spotify history with her new album “The Tortured Poets Department,” becoming the first album to surpass 200 million streams in a single day. Variety can exclusively reveal.
This feat comes less than 24 hours after its release, indicating that the numbers could increase further once the final figures are calculated. Swift now has the three most streamed albums in a single day, with previous records held by “Midnights” and “1989 (Taylor’s Version).”
Additionally, with “Poets,” Swift became the most streamed artist in a single day in Spotify history. She previously broke her record as the most streamed artist in a single day when “1989 (Taylor’s Version)” was released in October last year.
Even before the release of “Poets,” Swift was breaking Spotify records by becoming the most pre-saved album countdown page in Spotify history just one day before its arrival.
“Poets” was originally planned as a 16-track album, with appearances from Post Malone and Florence + the Machine. She did not release any singles before the album’s release, and little was known beyond what she announced before the album’s release. But two hours after it hit streaming services, Swift revealed she had a trick up her sleeve, dropping 15 more songs to bring the entire project to cap at 31 cuts.
“I had written so much tortured poetry over the past 2 years and wanted to share it all with you, so here is the second installment of TTPD: The Anthology. 15 more songs,” she wrote on Instagram. “And now the story is no longer mine…it’s all yours.”
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News Source : variety.com
