Microsoft gets a head start on Google in the AI ​​race

The top two big tech players in artificial intelligence still have a way to go before this high-profile technology starts generating significant business. But if their latest quarterly results are any indication, it could be MicrosoftIt is game to lose.

Microsoft and Google-parent Alphabet both saw improvements in their core businesses during the September quarter, according to results released by both companies late Tuesday. Google’s advertising revenue rose 9% year over year to $59.6 billion in the quarter, beating Wall Street expectations and up notably from the 3% growth reported for the June period. . This was helped by a notable increase in YouTube’s advertising revenue, which jumped 12%, its fastest pace in almost two years. It’s probably no coincidence that this happened at a time when crippling Hollywood strikes resulted in fewer new TV shows and movies being released.