This is no joke: Google will now allow you to perform a “web” search. It’s currently rolling out “web” searches, and in my early testing on desktop, it looks like this could be an incredibly popular change for Google’s search engine.
The optional setting filters out almost every other block of content that Google inserts into a search results page, leaving you with links and text – and Google confirms The edge that it will also block new AI previews from the company.
“Isn’t every search a web search?” What is Google Search if not the Web? » you might rightly ask.
But independent sites like HomeFees And Retro sleep highlighted how their businesses have been “buried deep beneath sponsored posts, 2016 Quora boards, top lists from major media sites, and no less than 64 Google Shopping product listings,” in the words of HomeFees editor-in-chief Gisele Navarro.
Now, with just one click, a number of these blockers seem to disappear.
Search for “best arcade machines for home”, one of Retro sleepBread and butter queries, and they’re no longer buried – they appear on page 1. (Drag our image slider to see the difference.)
HomeFees still doesn’t get Page 1 billing for “best budget air purifiers” – but it’s higher up, and you’re no longer bombarded by a mind-boggling number of Google Shopping results as you scroll:
If you’re looking for Wyze cameras, you’ll now get a hint about their lax security practices on page 2 instead of page 3:
I’m not sure this is an improvement for every search, partly because Google’s modules can be useful, and partly because the company doesn’t abandon self-promotion just because you hit the “Web” button. Here you can see that Google still gives itself first place for “Google AR Glasses” anyway, and its Featured box is arguably a useful addition:
Which of these results helps you learn more about wildfires on Maui? I’m really not sure:
And when you ask Google who wrote The Lord of the RingsIs there any reason you wouldn’t want Google’s full Knowledge Graph available to you?
Certainly, this is an answer on which Google is unlikely to be wrong.
As far as I know, the order Google search results appear to be the same whether you choose “Web” or “All.” It doesn’t block links to YouTube videos, Reddit posts, or SEO mills… and I’ve still seen (smaller!) sponsored ads from Amazon, Verkada, and Wyze drag down my search results :
“Web” is just a filter that removes Google’s Knowledge Panels, Featured Snippets and Shopping modules – as well as Google’s new AI insights, Google spokesperson Ned Adriance confirms . The edge. “AI previews are a feature of search, just like a knowledge panel or snippet, so they won’t appear when someone uses the web filter to search.
This doesn’t magically solve some of the problems facing Google’s search engine. But it’s a giant unsubscribe button for people annoyed by some of the company’s seemingly selfish moves, and a way to preserve the spirit of the 10 Blue Links, even if the AI efforts of Google is trying to leave them aside.
Danny Sullivan, head of public liaison for search at Google, said he asked something like that for years:
As a next step, I would like Google to promote the button to make it more visible. At this time, the company warns that it may not always appear in the main carousel on desktop – you may need to click “More” first then select “Web”.
Hoping this all works well on mobile too; I don’t see it on my phone yet.
News Source : www.theverge.com
Gn tech
