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Zee5 aims to have 50% subscribers from South India, says Chief Commercial Officer Manish Kalra


Overall, OTT video streaming platforms have started boosting regional content in a bid to expand their market presence. But Zee Entertainment’s OTT platform ZEE5 has decided not only to dub Tamil, Telugu and Bengali content on its service, but also to allocate almost half of its content acquisition budgets to invest in shows and regional films.

In an exclusive chat with CNBC-TV18, ZEE5 Chief Commercial Officer Manish Kalra said the service hopes to see more than half of its South Indian subscribers in the near future.

Watch the video to learn more.


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