YouTube is extending its fight against ad blockers to mobile. In an update released Monday, YouTube writes that users accessing videos through a third-party ad-blocking app may experience buffering issues or see an error message stating: “The following content is not not available on this application”.
Last year, YouTube “launched a global effort” to encourage users to allow ads when watching videos or upgrade to YouTube Premium. It also began disabling videos for users with an ad blocking extension enabled.
But now YouTube says its policies don’t allow “third-party apps to disable ads because doing so prevents the creator from being rewarded for their audience.” This appears to target mobile ad blockers like AdGuard, which allows you to open YouTube in the ad blocking app, where you can watch videos without interruption.
“We only allow third-party apps to use our API when they follow our API Services Terms of Service,” YouTube says. “When we find an app that violates these terms, we will take appropriate action to protect our platform, our creators, and our viewers.”
To get around this, YouTube once again suggests signing up for ad-free YouTube Premium. This probably won’t be good news for all users who watch YouTube through ad-blocking apps, but it doesn’t look like YouTube is backing down in its battle against ad blockers any time soon.
News Source : www.theverge.com
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