You can now order a Starbucks drink inspired by your zodiac sign – NBC Chicago
Its beans may grow from the Earth below, but your perfect coffee order may come from the stars above.
On March 20, news emerged of a partnership between Starbucks, the world’s largest coffeehouse chain, and Sanctuary, a mobile app that provides horoscopes and mystical services like psychic and tarot card readings. The couple, who aim to inject a dose of mysticism into your everyday life, were first announced on the Starbucks and Sanctuary Instagram pages.
“Whatever you drink, your stars will be your guide. And for Gemini, that means they’ve already pressed send,” reads the caption of Sanctuary’s official Instagram post announcing the partnership.
According to representatives of both brands, the partnership celebrates the astrological new year, which kicked off on Monday, March 20 with an interactive website. The site, called Starbucks Star Signs, connects customers with their perfect Starbucks drink and spring horoscope.
“Spring is a time for new beginnings, there’s no better time than the spring equinox to let the stars decide how to refresh your rituals this spring,” a Starbucks representative told TODAY.com in a statement.
According to representatives, customers can visit the Starbucks Star Signs website to receive a personalized horoscope reading powered by Sanctuary. Depending on their zodiac sign and whether they prefer a morning or afternoon coffee break, customers will receive a personalized “astrological sign chart” that includes their power words, color of spring, flower and Starbucks drink recommendation, through April 20.
Shrine astrologer Lauren Ash helped develop the star sign charts and worked with Starbucks to determine the perfect drink pairing for each sign.
For example, I’m a Taurus who likes to drink my coffee in the morning. The results of my reading revealed that my power words were “reliable, focused, and resilient.” I also received a soft jade color reading as part of the experience, a peony as a flower, and of course a drink: an iced Matcha latte. According to Ash, all of these choices were deliberate based on my astrological sign.
“When developing star sign and drink pairings, we looked at each sign’s key personality traits to identify a drink that acts as an expression of your planetary ruler,” Ash explains. “March is the start of Aries season, and Aries is known for being bold and confident. These readings are designed to allow anyone, regardless of their zodiac sign, to lean into this energy with the fresh start of spring. .
The partnership between the two companies bridges the worlds of food and astrology, which TODAY’s resident astrology expert says are more closely aligned than you might think.
“You can connect anything with astrology because each zodiac sign has its own inclinations based on the planet that rules the zodiac sign,” says astrologer and TODAY.com contributor Lisa Stardust.
“We would primarily look to your planetary ruler, which is Venus and your moon sign, to see what kind of foods you’re inclined to eat, if we want to get really particular,” Stardust says, adding that what Starbucks and Sanctuary are . do adhere to a few known facts about each sign, which is why my given drink is on the fancier side of the Starbucks menu.
“We can say that Taurus love gourmet meals because you are ruled by Venus. So whether you have a sweet tooth or not, Taurus love delicacies like champagne, nine yards,” she says.
Libras who like an afternoon coffee break will enjoy sipping a Starbucks Strawberry Açaí Refreshers drink, which has notes of passion fruit and coconut milk. Stardust posits that the reading is about some of Libra’s most inherent attributes, as evidenced by a cherry blossom hue, an orchid blossom, and the pink drink.
“Often when we assign colors to zodiac signs, we choose green for Taurus because it’s an earth sign and we usually assign pink to Libra because it’s an air sign,” states Stardust, adding that the planetary scale of ruler Libra is also Venus, which is often associated with the color pink.
“The orchid is synonymous with beauty, refinement, grace, thoughtfulness, harmony, all those characteristics that adhere to the sign of the zodiac,” she says.
As to whether or not this will prompt someone to change their Starbucks order, only time will tell. “It’s fun that Starbucks is doing this for the season,” Stardust says, noting that many people have been using astrology to inform their diet for years. “It’s a cute little thing to get people interested in astrology, and you know, why not?”
This story first appeared on TODAY.com. More from today: