Yorkshire rebrands ground as ‘Clean Slate Headingley’ in new two-year sponsorship deal | Cricket News


Members of Yorkshire CCC voted overwhelmingly in favor of the structural changes required by the ECB at an extraordinary general meeting (EGM) held on Friday, ensuring that international cricket can be staged at Headingley this season.

Last update: 04/22/05 1:22 p.m.

Yorkshire County Cricket Club have announced they will rebrand their ground as ‘Clean Slate Headingley’ as part of a new two-year sponsorship deal.

Yorkshire County Cricket Club has announced that it will rebrand its ground as ‘Clean Slate Headingley’, as part of a new two-year sponsorship deal with Indian media company Clean Slate Studios.

Last year, former player Azeem Rafiq spoke about the years of racism he suffered at the club, sparking fundamental change at Yorkshire and an unprecedented overhaul of cricket.

Rafik said Sky News that Headingley’s new name made him smile: “I just laughed, the timing, everything – I just thought it was perfect.

“It’s a clean slate…the name is one thing, but it’s everything else that’s happening now that’s important.

“There are lots of good primary schools around Headingley and a large, diverse community.

“I just want them to be able to walk past Headingley and look at Headingley and think that’s my club.”

The ban on hosting international cricket at Headingley was recently lifted by the England and Wales Cricket Board, while Yorkshire CCC members voted overwhelmingly in favor of structural changes required by the ECB at an assembly Extraordinary General Meeting (AGE) held on Friday.

  • Resolution 1 will see Lord Patel and Mr Hudson officially appointed to the board for an “unlimited period”.
  • Resolution 2 “will release the directors from any liability resulting from the nullity of their act or their appointment since November 5, 2021”.
  • Resolution 3 confirms the composition of the board, including the “appointment of non-executive directors, the ex-officio board membership of the chief executive and the cricket chief executive and the ability to appoint up to up to two members of the club on the board of directors, while providing for membership oversight of the composition of the non-executive board of directors.

Yorkshire have demonstrated that they have made significant progress in addressing the issues Rafiq has highlighted. As a result, England will host a test match against New Zealand on the ground in June and a one-day international match against South Africa in July.

Yorkshire's suspension from hosting the International Test cricket has been lifted by the ECB, subject to conditions regarding the operation of the club.

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Yorkshire’s suspension from hosting the International Test cricket has been lifted by the ECB, subject to conditions regarding the operation of the club.

Yorkshire’s suspension from hosting the International Test cricket has been lifted by the ECB, subject to conditions regarding the operation of the club.

The stadium’s previous sponsors, Emerald Publishing, were among a series of business partners who severed ties with Yorkshire at the height of last autumn’s scandal, plunging the club into a financial crisis that threatened the future of the club.

As well as renaming the stadium, the main pavilion will be known as the “Clean Slate Pavilion” and the name will appear on the club’s kit.

Clean Slate says his mission is to challenge gender stereotypes in Indian cinema and he wants to help make Headingley “a champion of inclusivity and diversity in cricket”.

Former Yorkshire player Darren Gough has been appointed chief executive of cricket

Former Yorkshire player Darren Gough has been appointed chief executive of cricket

New Yorkshire President Lord Patel and Cricket Chief Executive Darren Gough are both in Mumbai to launch the partnership with Clean Slate founder Karnesh Ssharma. Lord Patel said: “This new partnership – with a dynamic Indian brand that knows how to entertain diverse communities – is an exciting step for Yorkshire.

“Our proud club has a bright future, welcoming everyone to our pitch and to this game.”

Clean Slate founder Ssharma said: “We are extremely proud to partner with Yorkshire and to be the first Indian company to have their name featured prominently on a UK sports pitch.

“Clean Slate puts inclusivity and diversity at the forefront of its entertainment roster, and we truly believe our entertainment vision and values ​​align with those of Yorkshire County Cricket Club going forward.”




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