Xiaomi reportedly intends to introduce a new series or sub-brand aimed at tech enthusiasts


Xiaomi is reportedly working on a number of new devices that are likely to appeal to tech enthusiasts. The Chinese tech giant could launch a new series of handsets or even unveil an entirely new sub-brand, according to a report, which claims the lineup could include new smartphones and tablets. These devices are believed to offer a standard Android experience. The tech enthusiast segment was largely dominated by smartphones from Google and OnePlus in India. However, Pixel handsets have been relatively absent from the country, and OnePlus has apparently moved on to more mainstream offerings.

According to a report by The Mobile Indian citing unnamed industry sources, Xiaomi may be considering targeting tech enthusiasts, a segment the company has largely overlooked since stepping away from its Android One line of smartphones. The company previously launched Poco in 2018 for hardcore tech enthusiasts, which has since grown into a mainstream brand.

The report claims that the smartphones in this series will be powered by Qualcomm 700 series chips and run on stock Android. Xiaomi apps and other bloatware would be missing from these smartphones. Xiaomi would provide up to three operating system updates for these devices and up to four years of security patches.

These smartphones are expected to be priced in the range of Rs. 15,000 to Rs. 25,000. The cheapest models in this supposed series are believed to feature a Qualcomm Snapdragon 765 SoC. contain a Qualcomm Snapdragon 778 chipset. It should be noted that Xiaomi has not yet officially announced its intention to launch a new series of smartphones aimed at technology enthusiasts.

According to the report, opinions seem to be divided on whether Xiaomi should relaunch the A-series or come up with an all-new series or a sub-brand. The Chinese tech giant is said to be interested in this segment as OnePlus has apparently not focused on the tech enthusiast segment. Additionally, Google’s Pixel smartphones have been relatively absent from the Indian market – the company only recently launched the Pixel 6a smartphone, the first Pixel handset to launch in India since the Pixel 4a debuted in 2020.


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