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The revival of Dwayne “The Rock” Johnson XFL has already hit its first major roadblock.
The XFL unveiled its new branding on Wednesday in a video that featured the word “together” between the letter “X”, but a media and commerce company founded by Olympians Sue Bird, Chloe Kim, Simone Manuel and Alex Morgan say the new logo is similar to their brand “Togethxr”.
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“Well doesn’t that sound familiar to you,” Bird wrote on Twitter, followed by Manuel who said, “What Sue said.”
Olympic gold medalist Alex Morgan displayed the two logos side by side, highlighting the similarities between the two.
“Imitation is the sincerest form of flattery, I guess? Thanks to my team at Togethxr for creating a brand name, logo, and backstory that resonates with so many.”
Bird’s fiancée, American women’s soccer star Megan Rapinoe, suggested on Twitter that Johnson was facing a cease and desist over the rebranding.
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“Welp. This is embarrassing,” she wrote. “Only thing [Johnson] and [the XFL] let’s cook is a response to Cease and Desist and a WHOLE new brand identity [Togethxr] i have it on [lock] boys.”
Johnson has yet to publicly respond to claims of his design, which he says represents “the intersection of dreams and opportunity.”
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The XFL folded during the 2020 season as the coronavirus pandemic shut down sports leagues across the United States. The league began a week after Super Bowl LIV. It featured eight teams from markets across the United States The league drew 3 million the viewers in its first week, but viewership dwindled in the following weeks.
In August 2020, Johnson teamed up with Dany Garciaof The Garcia Companies and TGC Management, and Gerry Cardinale, CEO of RedBird Capital, to buy the league from Alpha Entertainment.
The XFL is expected to restart in 2023.
Fox News’ Ryan Gaydos contributed to this report.