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X sues Media Matters after report on ads alongside anti-Semitic content

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Nov 20 (Reuters) – Messaging platform praising Nazism.

X, formerly Twitter, has faced growing outrage since Media Matters published the report on Thursday, leading IBM, Comcast and several other advertisers to pull ads from the platform in response.

On Saturday, Musk announced that X would be filing a “thermonuclear” lawsuit against Media Matters and others “who collaborated in this fraudulent attack on our company.”

Since Musk purchased Twitter for $44 billion in October 2022, a stream of advertisers have fled the platform, wary of some of Musk’s controversial posts and layoffs of employees who worked to moderate content.

The director general of X, Linda Yaccarino, told employees on Sunday in a note that even if some advertisers had suspended their investments after the publication of the report, the company had been clear on its efforts to fight against anti -Semitism and discrimination .

In an interview with Reuters earlier Monday, Media Matters President Angelo Carusone said the nonprofit’s findings ran counter to X’s statements that it had introduced security protections for prevent ads from appearing next to harmful content.

“If you’re looking for white nationalist content, the ads flourish. The system they claim exists doesn’t work like that,” he said.

Reporting by Sheila Dang in Dallas, editing by Rosalba O’Brien

Our Standards: The Thomson Reuters Trust Principles.

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