Sky Sports has joined Women in Football (WIF) as a corporate member to take action for gender equality in football as part of a new #GetOnside campaign.
Almost three-quarters of WIF members (71%) want more support for the development of women in leadership positions, nearly four in five WIF members (78%) want more gender diversity on corporate boards administration, and nearly one in three (29 percent) have experienced social media abuse because of their gender.
#GetOnside is tackling issues like these head-on as organizations and individuals commit to providing women in the game with increased support, mentorship, visibility, opportunity and network.
Sky Sports said, “We are committed to #GetOnside by becoming a corporate member of Women in Football to enable us to support our employees with the best leadership, training and development possible.”
The #GetOnside family also includes WIF main partner Barclays, Aston Villa, Brighton, Everton, FIFPRO, the FA, Football Manager, ITV Sport, League Managers Association, PFA, Portas, Scottish FA, Sian Massey-Ellis, talkSPORT, TEAM Marketing and the World Football Summit.
More promises will soon be revealed by WIF, which encourages the industry to build a future where thriving in football is driven by ability, not identity.
WIF President Ebru Koksal said: “We know this campaign has the power to change lives – and therefore game-change.
“Football is an evolving industry, and our new #GetOnside initiative is a great opportunity to collaborate in the pursuit of equality for all.”
WIF CEO Jane Purdon added: “Football belongs to all of us, but unfortunately there are real obstacles for women in the game.
“We know football wants to change that, and I applaud the many organizations that have stepped up and committed to taking action to help create a fairer and more inclusive game.
“The future is equality – and we are bringing it home.”
A full list of participating #GetOnside contributors will be posted on the WIF website, with details of the actions they are taking and guidelines for other organizations and individuals wishing to join the campaign.
For more information, visit womeninfootball.co.uk.
How to follow the WSL on Sky Sports
The Barclays FA Women’s Super League has a new home this season on Sky Sports with up to 35 matches being broadcast exclusively live. The deal covers the next three seasons and saw the WSL added to Sky Sports flagship offerings.
The current Sky Sports Barclays FA WSL presenter lineup is led by presenter Caroline Barker and includes expert Karen Carney and reporter Lynsey Hooper with commentators Jacqui Oatley and Seb Hutchinson. Jessica Creighton is the host of All New Inside the WSL spectacle.
From world-class stars like Lucy Bronze and Vivianne Miedema, to the never-ending ‘Big Three’ rivalry – Arsenal, Chelsea and Manchester City – there is plenty to be excited about for the 2021-22 season on Sky Sports.