The summer box office fell 21% this year.
From The Wall Street Journal:
This haul was 21% lower than the summer season in 2019, the last year untainted by the coronavirus pandemic, and 19% lower than the average summer gross between 2005 and 2019. This was the lowest transportation since 2001, when summer movies grossed $3.34 billion at domestic theaters. The summer season typically accounts for about 40% of annual box office revenue, according to Comscore.
The reason, Comscore said, is that there just weren’t enough movies. The film industry is still suffering from a hangover caused by the pandemic, which has delayed hundreds of productions and forced distributors to reshuffle their release schedules, film studios, theater owners and analysts say . The studios released wide-scale — defined by Comscore as those played on at least 2,000 screens — to 22 movies this summer, down from 42 in the summer of 2019.
There was no shortage of theatrical releases this summer.
According to Box Office Mojo, nearly 80 movies were released in June only.
What is this lack of product you speak of?
Between Memorial Day and Labor Day, hundreds of movies hit theaters.
Oh, but those movies don’t count because they weren’t released on less than 2,000 screens.
So it’s not that films aren’t made. The problem is that hundreds of films are get done… and are hit theaters… but these movies are movies… no one wants to see.
Why are we making hundreds of films that… nobody wants to see?
Why not make films that people want to see?
If only ten percent of those hundreds of movies nobody wants to see were made into movies people want to see, you’ve got a record summer, and Hollywood can still make hundreds of movies nobody wants to see – which is which Hollywood seems to enjoy doing more than anything else.
But let’s talk about the movies that got a wide release…
Okay, the Hollywood box office is down 21% from 2019…
The unawakened Spider-Man: No Coming Home and the unawakened Top Gun: Maverick prove that the coronavirus no longer prevents people, even older ones, from going to the cinema. Those two titles alone have grossed over $1.5 billion—with a “b,” baby—domestic.
So, we’re done blaming the Chinese flu, right, on the entertainment media? Even an institution so willing to bend when it comes to entertainment media cannot watch the success of No coming home and Top Gun: Maverick and continues to shamelessly lie about the Chinese flu being the problem at the box office…
So where was I?
So now that we can no longer blame da’ virus for Hollywood’s serial failure and can no longer blame a lack of product, let’s look at what’s been released on over 2,000 screens and talk about what didn’t. not worked.
toy story movies can make around $400 million domestically. Light year missed about $300 million. Shit, Disney… Maybe don’t try to groom kids by putting homosexuality in a $250 million kids movie.
Thor: Love and Thunder underperformed. This shouldn’t have happened. Thor isn’t just one of the original Avengers. Marvel even added an expansion guardians of the galaxy cameo. The result? A pretty sad (for a Marvel movie) $340 million domestic. Gosh, Disney… Maybe you’re not emasculating one of your most beloved male heroes and interrupting the big love scene everyone’s been waiting for with two people talking about their gay sex lives.
Fantastic Beasts: Dumbledore’s Secret was a five-alarm box office disaster at just $95 million. But that’s what you get when you open a movie about homosexuality aimed at children. And in that case, what you probably got was a franchise killer. What was supposed to be a five-chapter franchise will likely become a trilogy (no one likes it).
There’s nothing wrong with making a movie like the next gay comedy Brothers. It’s an R-rated movie produced for the gay crowd, and as I’ve always said, Hollywood should make movies for everyone. I won’t watch it, but I hope Brothers earns $250 million. It’s the integration of that stuff, shoving it down our throats when it makes us feel uncomfortable and totally inappropriate for kids, that’s what’s obscene.
So here are the lessons from this summer, Hollywood woketards: 1) Instead of making movies that no one wants to see, make movies that people want to see; 2) Stop with the bewitching, insulting woketardy that leaves a bad taste in everyone’s mouth and kills the one thing that makes a blockbuster a blockbuster: customer retention.
Maybe more The best guns and less Light years?
Granted, I’m no tycoon, but that sounds like a pretty solid plan to me.
Nothing kills art as quickly as seething arrogance mixed with the certainty of your moral superiority. Only a twisted combination like that could result in targeting innocent children with human sexuality. You have become monsters instead of artists..
Follow John Nolte on Twitter @NolteNC. Follow his Facebook page here.