Apple TV+ made history at the 94th Academy Awards as the first streaming service to win the Best Picture Oscar for CODA, a touching drama about the daughter of deaf parents who pursues her passion for music.
The streaming service bought CODA for a record $25 million (approximately Rs 190.745 crore) after its debut at the 2021 Sundance Film Festival, and it has been gaining momentum throughout the awards season , winning top honors from the Producers Guild, Screen Actors Guild and Writers Guild Awards.
Oscar winners 2022: the complete list, from best actor to best picture
CODA faced intense competition from Netflix’s critically acclaimed western The Power of the Dog, which garnered a dozen nominations. The film’s director, Jane Campion, received an Oscar.
The Best Picture Oscar shows how far the industry has come since 2017, when the Cannes Film Festival banned films that hadn’t been released on the big screen from competing for its highest prize, the Palme d’Or. It was a deliberate snub to streaming services like Netflix.
As the global pandemic forced movie theaters to close in 2020, the Academy of Motion Picture Arts and Sciences changed its Oscar eligibility rules to temporarily change the requirement that a movie screen for seven days in cinemas are eligible. This represented a watershed moment for movies debuting through home streaming services.
The Best Picture Oscar also marks a milestone for Apple TV+, which launched in November 2019 with a handful of original series and no library of movies and TV shows.
Apple TV+ had a breakthrough in September 2021, when its fish out of water comedy Ted Lasso, about an American football coach who takes a job with an English football club, won the Emmy Award for Outstanding Comedy Series .
With the Oscars – CODA took home three awards, including Best Supporting Actor and Best Adapted Screenplay, in addition to Best Picture – Apple will now naturally attract more A+ Hollywood talent to its streaming service.
© Thomson Reuters 2022