The Black Eyed Peas member announced this week that he is teaming up with Honeywell to launch XUPERMASK, a $ 299 mask with a ton of bells and whistles.
In addition to two three-speed fans and HEPA filters, a type of mechanical air filter, it includes Bluetooth connectivity, daytime LED lights, noise-canceling audio and microphone capabilities, seven hours of battery life, and a system magnetic docking for headphones. It also comes with adjustable shoulder straps.
Over the years, will.i.am has added a handful of tech titles to his resume. He invested in Tesla and Beats Electronics and became Director of Innovation for Intel. And his company, i.am +, which focuses on “wearable products,” has acquired a handful of tech products, such as smart home company Wink and machine learning start-up Sensiya.
His new role as a mask designer comes as some states have started lifting mandatory mask mandates amid the surge in Covid-19 vaccinations in the United States. Still, experts say Americans won’t be putting masks away anytime soon.
The XUPERMASKS comes with a carrying case, three months of HEPA filters, different sized tips and a charging cable.
XUPERMASK has not yet been approved or approved by the FDA, but has been cleared by the FDA for emergency use by the general public and healthcare professionals.
The mask will be dropped on April 8 on its website, Xupermask.com.