The website – findmybabyformula.com – only requires a phone number and zip code. Once registered, the user can select the formula he is looking for and will receive an SMS as soon as it is available in his region.
The text will include the store, directions and a link to buy online. Ken does not charge for this website, but donations are recommended to keep the site running.
“Hopefully once this crisis is over, the website will go down and we won’t need it anymore,” he said.