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Why Brian Kelly, other coaches are cashing in now

The shockwaves of Lincoln Riley and Brian Kelly leaving established blueblood college football programs to rebuild struggling bluebloods at Southern Cal and LSU will be felt for some time to come.

This is not just a monetary reset of the coaching market, although 10-year contracts worth $ 100 million are becoming commonplace for coaches without national titles to be undoubtedly another threshold crossed. with major implications for the rest of the sport. It also represents a new paradigm in the profession where coaches are willing to leave jobs that their peers and predecessors historically did not leave voluntarily, unless it was to retire or pursue the NFL.

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