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Why Beauty Fanatics Everywhere Love Makeup Brand Halsey’s About-Face


We’ve independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may receive a commission if you purchase something through our links. Items are sold by the retailer, not by E!.

We were fans of Halsey since their Badlands time. So when the “You Should Be Sad” artist stepped out with her own makeup brand flip-flop, we were eager to revamp our makeup routines with the brand’s matte eye paints and luminescent products. And of course, we were not disappointed!

The multi-dimensional makeup brand embodies everything Halsey preaches on and off stage: inclusivity, integrity, self-exploration and living shamelessly. Not to mention, all products are vegan, cruelty-free, and formulated without gluten, phthalates, parabens, or synthetic fragrances. That you are bad at love (or makeup), about-face offers a growing selection of makeup products that are versatile, easy to use and incredibly effective.

Our favourite? Light Lock lightening fluid! It offers a buildable glow that makes us internally say “ooh aah” every time we apply it.

For our other favorite flip-flop products, keep scrolling!


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