who manages the Meknes platform?

The Agency for Agricultural Development (ADA) is looking for a manager to operate the logistics and commercial platform dedicated to local products in Meknes. The institution has launched a call for expressions of interest to select a specialized operator to entrust with the management and operation of this platform. The selected service provider will therefore have to ensure the collection, reception, development, storage, distribution and marketing of local products under the “best” conditions of quality and hygiene and to ensure “efficient” management. The logistics and commercial platform is located at the Meknes agropole. Its development requires an investment of 26.6 million dirhams.

The infrastructure includes a storage space (dry and cold) and loading space for wider distribution, particularly to supermarkets and for export, a commercial showroom and an agritourism showcase for direct sales and the promotion of know-how. local producers. The platform is dedicated to products from the region or from other regions of the Kingdom. Remember that this project is part of the development strategy for local products. This contains 5 intervention levers. First, the development and upgrading of producer groups and the establishment of equitable aggregation partnerships. Then, the creation of regional logistics platforms near producer groups.

Then improving access to modern distribution markets at national and international level. Finally, support for labeling efforts and the implementation of institutional campaigns to establish the notoriety of products and official labels among the general public.


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