WhatsApp Business now allows users to search, chat and buy products on the app

WhatsApp, an instant messaging app owned by Meta, has rolled out another new feature for Business profile users. This feature will allow users to search for businesses on the platform and chat with them, as well as an option to even purchase products. WhatsApp Business users will be able to browse businesses based on category – like banking, travel – or search for them by name using this update. However, it is currently limited to certain countries, including Brazil, Colombia, Indonesia, Mexico, and the United Kingdom.

In a blog post shared on the online page, WhatsApp shared that the new feature will help Business profile users easily contact businesses using the messaging app instead of saving their phone numbers in contacts or look up details on company websites. Currently, the ability to search for a company is rolling out in Brazil, Colombia, Indonesia, Mexico, and the United Kingdom. Users in these countries can use WhatsApp Business Platform to find contact information for other businesses.

Additionally, users will also be able to shop directly using WhatsApp instead of visiting a website. The instant messaging platform has worked with various payment partners to allow users to purchase products directly from the app itself. The feature works similarly to the JioMart shopping experience introduced in India a few months ago. Now it is extended to more countries. As shared by WhatsApp, the feature is safe and will maintain user privacy.

Additionally, people will also be able to make a secure payment directly from a chat using their credit or debit card details. “This seamless payment experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to visit a website, open another app, or pay in person,” he said. he declares.

Meanwhile, WhatsApp has previously rolled out the Polls feature as well as “Communities” for group chats on Android and iOS interfaces. Like other app features, WhatsApp polls will also be protected with end-to-end encryption. WhatsApp also introduced one-click video calls for up to 32 people and doubled the participant limit for groups.