What the bakery chain knew (and didn’t know) about the show

(NEXSTAR) – For those wondering, yes, Bob Odenkirk knows how to make an authentic Cinnabon Cinnamon Roll.

During the penultimate episode of “Breaking Bad,” Odenkirk’s character Saul Goodman laments having to flee Albuquerque – and give up his lucrative but unscrupulous law practice – as the Feds are starting to get closer.

“If I’m lucky, in a month, best-case scenario, I’m running a Cinnabon in Omaha,” he told Walter White, both of them standing in the basement of a workshop. repairing vacuum cleaners, waiting to be given new identities and driven into hiding.

At the time, it was a silly, seemingly disposable line. But after Cinnabon expressed his excitement at being named to one of TV’s most critically acclaimed series, AMC’s production team went ahead and leaned on the idea for “Better Call Saul”, his upcoming prequel series.

“Toeing that line, our social media team quickly tweeted Bob Odenkirk and shared a link to our careers page,” Michael Alberici, vice president of marketing at Cinnabon, told Nexstar. Alberici added that Cinnabon’s relationship with AMC eventually “evolved” to the point where the company was actually working with the production on “Better Call Saul.”

“We never imagined that this line and our response on social media would have led to being involved on the level that we have been,” he said.

But Cinnabon didn’t just give “Better Call Saul” permission to use his name and logo. To help add a more authentic feel to the series, actual Cinnabon operations employees have been present during every Cinnabon scene on “Better Call Saul” since the show’s debut.

“Our operations team members are on hand for each season and prepare the bakery set, the real product, and help coach Bob and the other cast members,” Alberici said.

The scenes are also filmed in a former Cinnabon bakery in an Albuquerque mall, though the space has been closed to the public for years.

“Each season, Cinnabon has stocked it to look like a functional bakery by shipping equipment, packaging, produce, etc., and bringing it back to life,” according to Alberici.

The scenes that show “Gene Takavic” baking Cinnabon items take place in an old Cinnabon bakery in an Albuquerque mall, which is stocked seasonally with real equipment and products. (Greg Lewis/AMC/Sony Pictures Television)

In previous seasons, actual Cinnabon employees played extras in the bakery scenes, but this is no longer the case. These days, Saul Goodman’s colleagues – sorry, by Gene Takavic colleagues – are just actors representing Cinnabon employees.

Despite having reps on set during filming, Alberici said Cinnabon crew members only know “what will be shot” during bakery scenes and never have access to full scripts or arcs. of the story, in order to keep the plot of each episode secret. . An AMC rep confirmed that while Cinnabon reps are indeed on set, they don’t know how these scenes will figure into the season.

“We are surprised just like every viewer when the season airs,” Alberici said.

In fact, it’s very likely that Odenkirk knows more about Cinnabon than Cinnabon knows about “Better Call Saul” and its plots.

In a 2016 interview, Odenkirk told Conan O’Brien that very early in production he was tasked by Cinnabon’s vice president of operations with “how exactly do you make a Cinnabon”.

“Debbie Rowley taught me, she’s the lady from head office… It’s part of [“Better Call Saul” creator] Vince Gilligan’s attention to detail,” Odenkirk said.

“I not only learned the first season, but the second season they gave me a refresher course,” he added.

Then again, none of this should come as much of a surprise. Bryan Cranston, who starred as meth addict Walter White in ‘Breaking Bad,’ has repeatedly claimed that a DEA chemist tricked him and fellow actor Aaron Paul into producing crystal meth as they appeared on the show.


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