What Taylor Swift’s Changing Style Tells Us About “Midnights”

Cottagecore cardigans with sequins worthy of Studio 54.

Taylor Swift is gearing up for the release of her 10th studio album, ‘Midnights’, on October 21 – and although she has yet to share any songs from the LP, fans can tune in to the ever-evolving style of the superstar for clues about her new sound.

The Grammy winner has long been known for dropping cryptic clues about upcoming projects and often uses her outfits to do so.

“Easter eggs can be left on clothing or jewelry,” Swift told Entertainment Weekly in 2019.

“It’s one of my favorite ways to do it, because you’re wearing something that foreshadows something else, and people don’t usually find out about it immediately. But they know you’re probably sending a message…they will understand it in time.

True to form, from the moment Swift announced new music was on the way at the 2022 VMAs, she’s been dressing differently. Below is a full breakdown of all the “Midnights” era outfits she’s worn so far – and the clues they contain. (Spoiler alert: get ready for some big 70s energy.)

Always lovely jewelry

Swift surprised fans by showing up to the 2022 VMAs on Aug. 28 in an unusually sultry (and extremely sparkly) ensemble choice: an Oscar de la Renta dress dripping with crystals.

Based on the “beautiful and shimmering” style, some Swifties speculated that she might perform her song “Mirror Ball” during the show. Others suspected that she was preparing to release a re-recorded version of her “Reputation” album; in the music video for the first single “Look What You Made Me Do”, Swift is lounging in a bathtub overflowing with diamonds.

Turns out everyone was wrong, with the superstar announcing a “brand new” album on stage instead, but waiting to share its title until – when else? – midnight.

star power

Swift went much more literal with her Republic Records VMAs after-party look, stepping out in a starry night blue Moschino romper that wouldn’t look out of place at Studio 54, complete with a fluffy white faux fur coat and Alexander platforms. Twinkling McQueen.

Could the singer enter her disco era?

Oh so retro

If there was any doubt about the decade that inspired “Midnights,” the album cover makes it clear that Swift’s new era will be steeped in the style (and sounds, perhaps) of the ’70s.

In the images that span the front and back of the four different editions of the LP, the musician models groovy looks ranging from a mustard sequined romper to a ruffled, bell-turned blouse paired with high-waisted baggy blues. She even trades in her signature winged liner for a sparkling blue smoky eye worthy of Debbie Harry.

The scenography is also straight out of the 70s; note the wood-paneled walls, the vinyl record resting on the dark green carpet, and the touch-tone telephone. She might as well call Stevie Nicks!

Golden glamor

Swift had a Midas moment at her Toronto Film Festival event on Sept. 9, dazzling the crowd in a gold-sequined Louis Vuitton gown that made it clear she’d left her “Folklore” flowers and “Evermore” plaids behind. faded in the past.

The groove continues

In a social media video from September 16, the star continued to rely on a ’70s color palette, pairing a Herringbone Knit Mother Tank Top ($169, originally $225) with pants in sunny yellow corduroy.

Black magic

The “Blank Space” singer turned to Michael Kors — a designer known for his love of ’70s glitz and glamor — for her look for the 2022 Nashville Songwriter Awards on Sept. 20, where she was honored as a as songwriter-artist of the decade.

And allover sequins to the turtleneck silhouette, everything about her embellished dress was straight out of the disco decade.

solid suit

To kick off her TikTok series “Midnights” Mayhem with Me on September 21, Swift chose a pumpkin-colored Smythe blazer ($695) that perfectly matched the aesthetic of her new album — not to mention the crushed velvet curtains she wore. as a backdrop.

Even the vintage bingo cage she used to reveal the first of the album’s 13 track names was appropriate for the times. “Brain”, indeed.

The power of the flowers

Swift looked ready for a Woodstock revival in her braided pigtails, floral polka-dot slit cardigan and denim cutouts on Sept. 23.

New York Post

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