Chelsea’s new shirt sponsor is Infinite Athlete.
The Blues have agreed a deal worth £40 million and the company will now feature on the front of shirts after starting the season with a blank blue.
The club was previously sponsored by mobile network Three and has so far played this season without a badge after the Premier League blocked a potential deal with Paramount+.
The new agreement will apply to both men’s and women’s kits and relates to the current season.
Fans got a glimpse of the new kit this weekend during Chelsea’s win over Tottenham in the WSL.
The Blues men’s team also presented their new kit for the first time on Monday evening in the west London derby against Fulham.
Here’s everything you need to know about Infinite Athlete
What is Infinite Athlete?
The US-based company said its mission is to “create a sports operating system that fuels infinite innovation and makes sports better for the fans, the game and the athlete.”
The company is the global parent company of Tempus Ex Machin, which entered into a seven-year partnership with the Blues earlier this year to “power innovative technology enhancements for the club and our global fan base”, Chelsea said in its communicated. website.
Chelsea CEO Chris Jurasek said in a statement Press release that Infinite Athlete will have a huge influence on football in the future.
He added: “From the outset, it was clear that the potential for Infinite Athlete was to leverage technology to unlock competitive advantage and enhance the fan experience. We have a like-minded partner in Infinite Athlete.
“The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension of our partnership.
“Infinite Athlete has the potential to revolutionize the world of football and global sports, especially when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with information and analysis that can help them. with the performance, health and safety of players.
Infinite Athlete said it was created “with the idea that the world can do better in all aspects of sports and live events – the fans, the game and the athlete experience.”
Its goal is to create a single “technology foundation” for all major sports.
“This foundation will combine and connect sports data from all sources, creating endless possibilities,” it says on its website.
Chelsea moved up the league as the team posted a 2-0 win over Fulham, with Mykhailo Mudryk scoring his first goal for the Blues and Armando Broja’s first in almost a year.
Just 18 minutes later, Mudryk scored a stunning goal, completing a move involving Moises Caicedo and Levi Colwill with a confident finish in front of the Hammersmith End.
The team remained at 2-0 after just 20 minutes of play and claimed the title of winner of the 50th times against Fulham.