Breton landscapes are popular this summer on Instagram, where holidaymakers share many photos of their stay in the region. Five Breton natural sites are thus among the most popular in France, according to a study carried out by likibu.com, holiday rental comparator.
Unsurprisingly, the Gulf of Morbihan is the Breton natural site most often cited on Instagram, with 146,000 mentions counted by this study. However, far from the most popular French sites on the social network, such as Mont-Blanc (2.6 million mentions) and the lagoon of Bora Bora (1.8 million mentions).
The Pink Granite Coast (69,000 mentions), the Brocéliande Forest (56,000), the Cap Fréhel (44,000) and the Crozon Peninsula (39,000) are the other Breton sites appearing in the likibu ranking. com. The study noted the number of hashtags mentioning the full names of natural sites, which may not be indicative of real success. For example, the hashtag #Crozon appears in this way 84,000 times.