Kalle Sauerland admits that a major power movement “is coming” after Wasserman Boxing was unveiled as the new sports promotion company with plans to “massively attack” the boxing market.
Wasserman announced the acquisition of Team Sauerland last month, a deal that has been in the works for nine months, which has sparked frenzied speculation about how the world sports agency could have a big impact on British boxing.
Kalle, along with his brother Nisse, has worked with David Haye, Evander Holyfield and Mikkel Kessler, as well as current stars such as Mairis Briedis, Filip Hrgovic and Chris Eubank Jr.
Asked about his ambitious plans, Sauerland told The Ringside Toe 2 Toe podcast: “The deal was very simple.
“The Wasserman group acquired the Sauerland team and the Sauerland team is now Wasserman Boxing. That’s what the announcement was.
“There are loads of assumptions on the back of this, which is great because people are interested.
I know the movement. The movement you will see. The movement is coming.
“What this means is that it gives us the opportunity to attack the market massively.
“It’s the biggest sports agency on planet Earth. There’s no one that comes close. Forty Premier League winners in their books. Over two thousand contracted athletes, that’s the power of the engine . “
“When you put something like that into boxing, of course there’s a lot of guesswork. I know the movement. The movement you’ll see. The movement happens.
“There is so much excitement about it. Judge us on what we’re doing and judge us in six months on what we’ve done. Let’s get down to business now.”
Eubank Jr recently teamed up with Sauerland ahead of his long-awaited comeback, a must-see fight against Marcus Morrison over the Derek Chisora vs Joseph Parker bill on May 1, live on Sky Sports Box Office.
Croatia’s heavyweight contender Hrgovic might be one fight away from challenging Anthony Joshua or Tyson Fury in the near future, but the emergence of Wasserman Boxing has sparked immediate interest from more talent around the world.
“We had so many approaches in the first 24 hours,” Sauerland said. “Outside the UK at least 20 fighters and around the world lots of different fighters. There’s a lot and a lot of interest.
“The fighters team right now, I would describe it as a very high end boutique team right now.
“You have Chris Eubank Jr, a big name in UK pay-per-view. You have Filip Hrgovic, the man many say is the future of the heavyweight division.
“You have Mairis Briedis, the winner of the World Boxing Super Series. You have about five, six kids in the top 10 of the world rankings, the next generation. We’re going to build and build and build on that.”
The UK is one of the territories Wasserman Boxing intends to recruit, with its new financial drawing power, but Sauerland remains open to working with other promoters to secure the sport’s most important fights.
“For us, it is at the same time about acquiring talent,” he said.
“We also work with other promoters, we always have, and that maybe makes us a little different from some promoters.
“We’ve done co-promotions so often, worked together because that’s the only way to break down barriers to get the best against the best.”