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Want to sell on TikTok? For many Chinese traders, it’s not that simple.

Want to sell on TikTok? For many Chinese traders, it’s not that simple.


Choosing the right products, avoiding cultural faux pas and navigating social media are among the challenges suppliers face.

Stills from raw clips that Chinese marketer Lina Pan received from a coach teaching her how to make “millions” selling on TikTok. Pan says the instructor told him to use this material to create videos and post them on his TikTok account.


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Eleon

With a penchant for words, Eleon Smith began writing at an early age. As editor-in-chief of his high school newspaper, he honed his skills telling impactful stories. Smith went on to study journalism at Columbia University, where he graduated top of his class. After interning at the New York Times, Smith landed a role as a news writer. Over the past decade, he has covered major events like presidential elections and natural disasters. His ability to craft compelling narratives that capture the human experience has earned him acclaim. Though writing is his passion, Eleon also enjoys hiking, cooking and reading historical fiction in his free time. With an eye for detail and knack for storytelling, he continues making his mark at the forefront of journalism.
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