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Walmart opposes Kanye West’s offer for ‘Yeezy’ brand

Walmart has filed a formal opposition to Kanye West’s offer to file his “Yeezy” logo, with the titan of the superstore claiming the rapper’s symbol looks too much like his own stamp.

The retail giant said consumers might confuse the “Walmart Spark Design” with the “Yeezy” symbol which has the same general shape but is expressed in dots rather than solid marks.

Kanye West’s Yeezy logo (L) against Walmart.Walmart / Kutakrock

“As noted in previous correspondence from Walmart, Walmart believes the logo design depicted in the Yeezy app is similar to Walmart’s well-known Spark logo design,” Walmart attorney Erica Goven wrote in a statement. letter to West lawyers earlier this month.

Demand from the West is now making its way through the US Patent and Trademark Office.

But in briefing the West company’s opposition team, Walmart said it was open to negotiations depending on how the artist plans to use the proposed logo.

As we mentioned earlier, with the little information provided in the intention to use the app, it is difficult for Walmart to determine, without more information from Yeezy, how the parties could work together to eliminate the confusion, “according to Goven.

“Unfortunately, since Walmart received no substantive comments, in order for Walmart to retain its rights and protect the Walmart Spark design, Walmart must move forward by filing a notice of objection against Yeezy’s claim. hope to have productive discussions on Yeezy’s proposed use of the Yeezy app. “

West’s sixth studio album, “Yeezus,” remains one of his most critically acclaimed, and the accompanying tour in 2013 was hugely popular.

He also launched a host of clothing companies under the brand name “Yeezy”.

Representatives for the famous rapper could not immediately be reached for comment on Friday.

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