Wafasalaf in the lead with a new record

Wafasalaf, a subsidiary of the Attijariwafa Bank Group and Crédit Agricole Consumer Finance, comes first in a study conducted by the international firm IPSOS with a Customer File Recommendation Index of +46.

A representative sample, made up of “Individual” customers with consumer credit, was interviewed via a telephone collection. The results were calculated on the basis of customer satisfaction, the effort made when subscribing to the loan, the customer recommendation and the loyalty intention of the latter for the next two years.

The customer satisfaction rate thus shows an average score of 8.4/10, while the Customer Recommendation Index* (CRI) is positioned at a score of +46 in 2021. Significant changes that allow Wafasalaf to whistle first position in terms of IRC thus reaching a record level.

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