Wafa Assurance adopts a phygital strategy

Wafa Assurance adopts a Phygital strategy (physical and digital). This consists of including general agents in all the digital journeys developed. Any prospect and any customer coming from the digital channel is thus asked to choose a general agent and, in the event of non-response from the customer, to assign one to him while maintaining all the rights of the general agent thus designated. The general agent of Wafa Assurance will thus have tools allowing him to satisfy the customer who takes the digital route but also to create his own brand image. We can speak of an augmented insurance agency. “With this phygital strategy, the network of general agents and digital technology will be combined in order to offer the customer journeys benefiting from the advantages of the physical agency, in particular the human relationship with the expertise and the proximity that will be required, with those digital, such as automation, flexibility, availability,” says Wafa Assurance.


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