Visa awards grant to Moroccan startup Neolli

Global leader in electronic payments, Visa has awarded a grant to Moroccan startup Neolli to help bring the ease and benefits of digital payments to their network of Moroccan artisans.

Neolli commit to promoting the economic growth of local traditional artisans and the platform currently has more than 400 artisansdivided between Marrakech, Fez, Agadir and Safi.

The startup winner of the “She’s Next” program of Visa offers to local artisans access to a custom shop where they can display and sell their products while maintaining a link with the end customer, in addition to helping artisans to have a more attractive showcase, market their personal products and take care of all logistics operations necessary to create a bond of trust between craftsmen and consumers.

“Neolli is a wonderful local organization that supports traditional Moroccan artists and we at Visa are proud to support their efforts by bringing them the benefits of the global electronic marketplace. By providing SMEs with faster, easier and more affordable digital solutions, we help them expand their customer base and seize new market opportunities. It’s what the small business sector needs to not only survive, but to thrive,” said Roma Sami, DG Visa for Morocco. And to add: “As a world leader in payments, Visa believes that it is our duty to help Moroccan craftsmen and in general small businesses to develop and prosper, especially in these difficult times, because all of these efforts ultimately contribute to the betterment of the whole community.”

In study recent from Visa on the women entrepreneurs At Morocco, eight in ten women said they currently accept cash and cashless payments from their customers. Nearly a third of women said they would use additional funds to invest in new technologies (34%), strengthen online business security (33%), grow their team (33%) and create new ones. products and penetration of new markets (33%).

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