USDC Issuer Circle Adds Apple Pay Support to Bridge Crypto and Traditional Payments Gap
While Apple is not actively taking steps to participate in the rather volatile crypto sector, other crypto players are trying to integrate the iPhone maker into their operations. In a new development, Circle, the creator of USD Coin has added support for Apple Pay. The goal of this integration is to bridge the gap between traditional and crypto payment systems. This step will allow people to “buy crypto through Apple Pay on their favorite exchanges.”
Circle believes this integration with Apple Pay will mark a critical pivot for digital payments in retail, cryptocurrency-powered environments.
“Apple Pay is also a safer and faster way to pay using the Safari browser and in apps, as customers will no longer have to create an account or fill out lengthy forms. Apple Pay and the solution Payments from Circle allow crypto-native businesses to accept payments from customers who do not use crypto at all,” Circle said in an official blog post.
NFT marketplaces, crypto games, exchanges, wallets, and cross-border remittance providers, with this Circle-Apple Pay link, can help their businesses grow.
Undeniably, this support will open more Apple Pay users to experiment with cryptocurrencies.
During Apple’s first quarter earnings call, company CEO Tim Cook revealed that Apple Pay was among the most widely used digital wallets, competing neck and neck with PayPal in the US. .
“Apple Pay through Circle makes it easy for your customers to pay online and in apps using their iPhone, Apple Watch, iPad, and other supported devices,” the blog post adds.
Currently, Apple Pay does not support cryptocurrency transactions. iPhones and other Apple products are not sold for crypto gain, and the Apple App Store also resists support for crypto apps.
Cook, however, asserted that the crypto space is definitely something the company is looking at and analyzing.
In September 2019, Jennifer Bailey, vice president of Apple Pay reportedly revealed that the iPhone maker is paying attention to the crypto space and sees cryptocurrencies as assets with “interesting long-term potential”.