US sees F1 viewership rise sharply


F1 is experiencing a huge viewership boom in the US ahead of the inaugural 2022 Miami GP.

The country shows great enthusiasm for the sport, which has been mostly successful in Europe throughout its history.

American fans have always looked to NASCAR and IndyCar Racing for their fill of motorsport action, largely ignoring Europe’s premier single-seater racing league.

However, that has now changed thanks to the hugely popular Netflix Drive to survive docuseries. Last year nearly 400,000 fans filled the stands at the United States GP in Texas, a number exceeding that of most European venues.

The 2022 F1 Miami GP is no exception, with the newly built venue completely sold out months before the event.

TV numbers are also rising with on-site numbers, with an average of 1.3 million people tuned into ESPN to watch Bahrain’s season opener. By comparison, 2021 averaged 900,000 American fans watching throughout the season.

Former F1 driver Gerhard Berger had this to say about the sport’s recent boom in the United States:

“It is clear that there is a new boom in Formula 1. And this time it is coming from America. We always knew that if we get a foothold in America, Formula 1 will take on a new dimension. never worked.” But this time it’s different, and the key to it all was the Netflix series.


Lewis Hamilton acknowledges F1 boom in the US

Lewis Hamilton believes F1 is finally entering the US market. The Miami GP this weekend will be one of two races taking place in the United States this year. Next season the sport will have up to three races in the United States, with the inclusion of Las Vegas.

The Briton said he had always wondered why the sport hadn’t taken off in America and attributed its recent popularity in the country to Netflix. Drive to survive. He said:

” I think so. I’ve been coming here for a very, very long time, but I never really understood why people weren’t attracted to Formula 1. Everyone knew NASCAR and obviously you have such big sports fans here. But, the Netflix show, especially through the pandemic, just brought massive awareness to the sport, and now it’s booming.

The seven-time world champion hopes American soil will bring him luck as he fights not only against rival teams, but also against teammate George Russell.

Russell is currently 21 points ahead of Hamilton in the drivers standings.


Edited by Rachel Syiemlieh




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