What is enterentertainment Tonight?
Paruzzaro (Italy), June 13, 2022. U-Power, the Italian leader in safety shoes and workwear, announces the appointment of its new global ambassador, Gerard Butler.
The Scottish actor, known for his starring role in the internationally acclaimed films ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his likeness to be the face of U-Power.
U-Power appoints Gerard Butler as its new Global Brand Ambassador
Butler begins his new role as brand ambassador immediately. The three-year collaboration will see Butler represent the brand across all media channels – from television commercials to social media and offline communication activities.
U-Power, which was increasingly consolidating and strengthening its communications strategy in Italy and across Europe, will work with Gerard Butler to bring the U-Power world and its principles to a global audience.
The decision to choose Butler comes from his embodiment of the U-Power man spirit – strong and vigorous but at the same time willing to get his hands dirty for any need. Butler’s personal and professional journey is a great example of resilience and determination and what it means to fight for your dreams and goals. This aura around the actor eliminates the distance of the impeccable models typical of the fashion world, creating a deeper and more authentic connection with the brand’s consumers, men and women who work every day.
Gerard Butler will join the already consolidated presence of Diletta Leotta, brand ambassador and protagonist of U-Power’s communication activities.
Franco Uzzeni, CEO of U-Power Group comments: “Having Gerard Butler as our brand ambassador can only fill us with pride. To be represented by a face of world renown is a confirmation of the successes that U-Power has achieved in recent years, in the service of workers. We are convinced that the collaboration will be more than fruitful.
U-Power Group was founded by the entrepreneur Pier Franco Uzzeni in 2006, in Paruzzaro (Italy), based on the experience transmitted by his father and then acquired in 50 years of activity in the safety footwear sector. Since then, the Group has grown to become one of the main players in the sector, leader in the Italian and European market for work shoes. In recent years, the Group has also successfully entered the technical workwear market. U-Power was created with the goal of becoming the safest and most authentic benchmark for worker safety. Always committed to the continuous improvement of the technical and qualitative characteristics of its products, U-Power Group wishes to contribute to the improvement of people’s quality of life by offering Personal Protective Equipment (PPE) that is safe, comfortable, efficient and with an attractive design.