Twitter has restarted its account verification process again, the company said Monday evening through a Publish to his Twitter Verified account, where he posts system status updates. Since launching the revamped verification program this spring, Twitter has encountered a few issues that have resulted in it stopping verifications more than once. The most recent of these breaks was announced on August 13, when the company noted it needs to make improvements to the application and review process.
Twitter has struggled with account verifications for years. Everyone wanted the coveted blue badge that was previously distributed to public figures and other high public interest accounts who confirmed that they are who they claim to be – like a government official, a journalist , celebrity, brand or business, or other notable name.
But while the original system was supposed to communicate only the authenticity of the account, many viewed Twitter verification badge holders as having some sort of high status. This problem came to a head when it was discovered in 2017 that Twitter verified the account belonging to Jason Keller, the person who organized the deadly white supremacist rally in Charlottesville, Virginia. Soon after, Twitter officially suspended verifications, but continued to quietly verify certain people, including candidates for public office, elected officials, journalists and others.
Finally, the company restarted the system in May 2021, claiming that it had been rebuilt and that it would now have a dedicated team. It also issued new rules that made it more explicit who can request verification and who cannot. But the request for verification was so large that Twitter had to temporarily suspend verification just 8 days after its launch so the team could catch up with the number of requests.
After restarting, Twitter pause the system again in August, explaining that it took more time to get it right. It’s not clear how well the checks went at this point, as a social media consultant Matt Navarra pointed out that Twitter accidentally verified a fake account for Rockstar Games. And earlier this summer, Twitter admitted to permanently suspending some fake accounts that he had also checked by mistake.
Now, Twitter says that users who want to be verified should continue to check their account settings screen to access the in-app app. He didn’t say what specifically changed – but hopefully the system will stay open for good from now on.