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Rollins joins a growing list of former White House officials who have created political groups allied with Trump since the 2020 election, a list that includes figures from the former president’s orbit such as the former Trump campaign manager Brad Parscale and former Housing and Urban Development Secretary Ben Carson. With Trump removed from office and planning for his political future, the emerging ecosystem promises to strengthen the former president as he prepares to embark on the 2022 midterm election – and potentially launch a comeback offer in 2024.

Former collaborators are capitalizing on widespread donor interest in funding projects aligned with the former president, with pro-Trump donors willing to fork out big checks in order to keep Trump’s agenda front and center. Now that the presidential campaign no longer consumes donors, who can give unlimited amounts to nonprofits or super PACs, space has arisen for former Trump advisers to fund their own efforts.

“I think the investors out there,” Rollins said, are “really, really excited” about the idea of ​​a vehicle that advocates Trump’s policies. “For the people who fund us,” she added, “they understand, they see the vision, they understand what’s at stake.”

Parscale’s new vehicle, the American Greatness Fund, is not explicitly pro-Trump, but its central themes are unmistakably aligned with the former president. The group’s mission statement describes it as a “nonprofit social welfare organization dedicated to retaining, cultivating and inspiring the core energy of the ‘Make America Great Again’ movement.” The organization, she adds, will focus on voter integrity issues by creating a website that will list legal and legislative efforts surrounding the election and fight what it describes as “canceling culture against conservatives.” “.

Parscale was sacked as Trump’s campaign manager in July 2020, but he has since returned to the former president’s orbit and is helping lead his political efforts after the White House. Parscale said the American Greatness Fund, first reported to exist by Axios, has so far raised $ 300,000.

Corey Lewandowski, another former Trump campaign manager, created Fight Back Now America, a political action committee which, according to his website, is dedicated to “supporting candidates and politicians who seek to move America forward. First Agenda ”.

The organization is expected to be heavily involved in the 2022 Republican primaries by targeting those who supported Trump’s impeachment, such as Wyoming Rep. Liz Cheney, although it will also focus on ousting Democrats in the general election. . Lewandowski has been asked separately to oversee the main pro-Trump super PAC, although it is unclear how this team will interface with Fight Back Now America.

Carson said in an interview that his American Cornerstone Institute is a conservative think tank that will focus on electoral integrity, one of the former president’s fixations. Carson also set up a PAC, Think BIG America, which can participate in elections and distribute funds to preferred candidates.

“We will be very interested,” Carson said, “in who are the people who stand for logical and logical visions.”

Russ Vought, who was the director of Trump’s management and budget office, created the Center for American Restoration, a think tank that espouses Trump’s fiery populist message. Vought lambasted the political establishment in a recent article on The Federalist, a conservative website, and said his organization aims to “give voice to the forgotten and common men and women of this great country.”

Vought, a veteran of Heritage Action, a leading conservative advocacy group, focused on, among other things, conservative censorship on online platforms, a cause Trump took up after being banned by Twitter.

It remains to be seen whether Trump is assisting any of the organizations. The former president focused on building his own political apparatus and, in a meeting last week with key advisers, signaled that he wanted to create a super PAC led by Lewandowski, which would be able to to raise and spend unlimited amounts.

Trump previously set up a leadership PAC, Save America, which could contribute directly to candidates but which places restrictions on the amounts individual donors can contribute. During an appearance at the Conservative Political Action Conference this weekend, he urged supporters to donate to Save America, which has already racked up tens of millions of dollars.

Republicans have expressed interest in building a constellation of new conservative nonprofit groups, believing Democrats have established a critical advantage in this space in recent years. While nonprofits are limited in some ways in their ability to spend money on elections, they can raise unlimited amounts of money and spend huge sums to influence voters. Unlike super PACs, they don’t have to disclose their donors.

Republicans point to Fair Fight, a collection of political and nonprofit organizations overseen by Georgian Democrat Stacey Abrams and dedicated to the franchise, as a particularly effective vehicle. Abrams was credited with helping Democrats make gains in Georgia during the election, when President Joe Biden won the state and the party grabbed its two Senate seats.

Rollins said she attracted staff from the White House, the Trump campaign and Capitol Hill. She added that the team, which is also led by former Trump adviser Larry Kudlow, will focus on a range of political issues that were at the heart of Trump’s White House, including the choice of school. , energy independence and immigration reform.

We “take all of these ideas that we’ve developed over the past four years and build on them,” said Rollins, who before joining the White House oversaw the Texas Public Policy Foundation, a conservative think tank based in Austin.

The glut of Trump-aligned organizations could create complications. Some senior Republicans have expressed concern about competition among donors, who may not know which team to support. They say major contributors are waiting for the former president’s political apparatus to fully shape and expect him to advise on where to go for their funds.

Carson rejected the idea that there would be clashes between the different groups and noted that his organization had been in contact with Vought. The two organizations are headquartered close to each other on Capitol Hill.

“In my opinion, we are fighting for the same things,” Carson said. “We need as many people as we can in this fight.”

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