Topps replaces Panini as UEFA Euro sticker album partner

The Fanatics-owned American company announced on Wednesday that it has reached an agreement with UEFA to become an official licensed partner of the men’s Euro 2024, which will be hosted by Germany.

Such a deal will see Topps produce the official sticker album for the tournament in addition to other collections, with the help of ambassador and Roma boss Jose Mourinho.

This will end Panini’s long string of Euros sticker albums, with the Italians having done so for every tournament since 1976.

However, ESPN reports that Panini – who also produce the Premier League’s official annual sticker collection – will continue their partnership with Fifa for this year’s World Cup in Qatar.

“We are proud to announce our partnership with UEFA as an Official Licensed Partner of UEFA EURO 2024™,” Topps tweeted via his UK account.

“With the help of #TheSpecialOne Jose Mourinho as sticker manager, who will select players to be included in the Topps sticker album and collections.”

Mark Catlin, Managing Director of International Sports and Entertainment for Topps, said: “The European Championship is the biggest and most prestigious domestic football event in Europe.

“[They boast a] legacy in stickers, trading cards and collectibles. This partnership is a big step, [with] more to come on our road to Euro 2024 and beyond.


standard Sport

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