TikTok is testing a new video question-and-answer feature that allows creators to respond more directly to their audience’s questions with text or video responses, the company confirmed to TechCrunch. The feature works on both videos and live streams (TikTok LIVE), but is currently only available to some creators who have gone for the test, we understand.
Q&A have become one of the best ways for creators to engage fans on social media and have proven particularly popular in places like Instagram Stories and other social apps like YOLO built into Snapchat, or even in small startups.
On TikTok, however, questions and answers have become a part of the commenting experience now, as many creators respond to individual comments by posting a new video that explains their response in more detail than a short text commentary. Sometimes these responses are meant to clarify or add context, while other times the creators will confront their bullies and trolls with their video responses. As a result, the TikTok comments section has grown to play a bigger role in shaping TikTok trends and culture.
Q&A is also a key way for creators to interact with fans during the live broadcast. But it can be difficult for creators to keep up with a flood of questions and comments through the current live chat interface.
Seeing how the creators were already using Q&A with their fans, that’s how the idea for the new feature was born. Much like the existing “reply to comments with video” feature, the Q&A option allows creators to respond directly to their audience’s questions. Where applicable, users will be able to designate their comments as questions by tapping the Q&A button in a video’s comment field, or they can submit questions directly through the Q&A link on the creator’s profile page.
For creators, the feature simplifies the process of answering questions, as it allows them to view all of their fans’ questions in one place.
There is no limit to the number of questions a creator can receive, although they don’t have to answer all of them.
The feature was first spotted by a social media consultant Matt Navarra, who posted screenshots of what the feature looks like in action, including how it appears on user profiles.
During testing, the new Q&A feature is only available to creators with public creator accounts who have more than 10,000 followers and who have opted in for the feature in their settings, TikTok confirmed to TechCrunch. Today’s test participants include trusted creators from TikTok’s Creative Learning Fund, announced last year, among others.
TikTok says the question-and-answer feature is currently being tested globally and aims to roll it out to more users with creator accounts in the coming weeks.