TikTok is the fastest growing news source for adults in the UK, according to a survey

A survey of news consumption habits has revealed that TikTok is the fastest growing source of news among adults in the UK. According to a report by UK regulator Ofcom, the app is currently used by 7% of UK adults as a source of information, up from 1% in 2020.

The survey is further evidence of TikTok’s massive and growing presence in the digital world and illustrates how the app is rapidly becoming a go-to source of information and entertainment. In the United States, for example, it was recently estimated that 40% of Gen Z (people born between 1997 and 2012) use TikTok or Instagram for daily searches to find things like where to eat, instead of previous favorites like Google. Search and Maps.

Although TikTok has grown rapidly as a news source in the UK, it is still only the sixth most popular destination among 16-24 year olds (where it is used by 27% of the population). It’s behind the BBC website/app (29%), Twitter (35%), BBC One news channel (36%), Facebook (40%) and Instagram (46%) .

Among 12 to 15 year olds, the bias towards social media news is much greater. The top three sources of digital news for this group are Instagram (29%), followed by YouTube and TikTok (both at 28%). However, these sources of information are still surpassed by the two most important for teenagers: talking to family (65%) and watching television (59%).

“Teenagers today are less and less likely to read a newspaper or watch the news on TV, preferring instead to keep up to date by scrolling through their social feeds,” said Yih-Chung Teh, Group Director Ofcom. for strategy and research in a press. statement. “And while young people find information on social media less trustworthy, they value these services more for providing a range of opinions on today’s hot topics.”

This may be a worrying trend for some given TikTok’s reputation as a source of misinformation. (A recent analysis of news related to the Ukraine-Russia war, for example, found TikTok to be a primary vehicle for spreading “false narratives” about the conflict.) But users seem to be somewhat aware of this problem, l ‘Ofcom noting that social media platforms continue to perform worse than competing news sources on attributes such as ‘trust’, with around two-thirds of users of social media sites saying that ‘ they don’t trust them for the news.


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