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Tiffany & Co launches engagement rings for men


Written by Megan C. Hills, CNN

Luxury jewelry brand Tiffany & Co. is selling men’s engagement rings for the first time in its 184-year history.

Amid reports of a growing demand for fine jewelry among male buyers, the new designs mark a major departure for the American jeweler, known for his classic solitaire engagement rings for women.

Available at Tiffany’s flagship store in New York City starting this month, the line is named Charles Tiffany Setting in honor of the company’s founder, Charles Lewis Tiffany.

The design was inspired by classic signet rings and is available in a titanium or platinum frame. The thick rings feature angular beveled edges and a sparkling center diamond up to five carats.

The brand said in a press release that the line “pays homage to the jeweler’s long-standing heritage of love and inclusion, paving the way for new traditions.”

A gray titanium diamond ring from the new line of Tiffany & Co. Credit: Tiffany and company.

Tiffany & Co. began selling diamond engagement rings in 1886 with the introduction of the Tiffany setting, which remains one of its most well-known styles to this day. Engagement jewelry is a crucial part of the business, accounting for 26% of the company’s revenue last year, according to Business of Fashion.

Emerging trend

With same-sex marriages being recognized in nearly 30 countries, jewelers like Brilliant Earth have started offering gender-neutral engagement ring designs in recent months. Other independent jewelers, like Stephen Einhorn, offer lines specifically aimed at LGBTQ couples.
In its 2019 wedding report, fashion research platform Lyst said there has been a surge in interest in men’s engagement rings on its site, with search volume surging 66% from 2018 to 2019. In addition to proving popular among LGBTQ couples, male engagement rings have also been popularized by celebrities such as Ed Sheeran, who wore an engagement ring designed by his then-fiancée Cherry Seaborn, and Michael Bublé, who received a single engagement band by his ex-wife Luisana Lopilato.
Tiffany & Co launches engagement rings for men

The rings are available with round brilliant or emerald cut diamonds. Credit: Tiffany and company.

Designer Narcisa Pheres, whose eponymous fine jewelry line has been worn by celebrities such as Rihanna and Beyoncé, said she finds the idea women offer men “quite romantic.” While she does not currently sell men’s engagement rings, she recently launched a line of flowy necklaces and has already adapted her designs for men – including a ring that Joe Jonas will wear at the 2019 Met Gala.

“With all this talk about feminism and women’s empowerment, why can’t we come up with that too?” she said via email. “And since Tiffany (& Co) was the brand that drove the diamond engagement ring initially, now is the perfect time for the brand to reinvent itself and adapt to the 21st century consumer.”

Pheres also noted that the wider jewelry market has “changed and adapted to new trends and standards” over the past five years, with stars like Harry Styles championing unisex jewelry and inspiring others to follow suit. not.

“You see men on the red carpet wearing huge baroque style brooches or big diamond rings, necklaces (and so on),” she said. “The biggest influence has obviously been (a) the music industry, pop art and a lot of young celebrities or influencers wearing more and more jewelry in public.

“Gender fluidity is a social trend, not just for jewelry, (and) we’ll see a lot more.”

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