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This iconic concealer sells out once every 12 seconds and is 30% off

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may receive a commission if you purchase something through our links. Items are sold by the retailer, not by E !. Prices are correct at time of posting.

With so much makeup products available these days, word of mouth and customer reviews can be the best resources for making purchasing decisions. If so many people consistently buy something, it’s definitely worth checking out. Did you know that a Tarte Shape Tape concealer is sold every 12 seconds? Yes, you read that right. All. 12. Seconds.

This iconic concealer has a devoted following for many reasons. Full coverage formula smooths and illuminates skin without sagging. It lasts 16 hours of impeccable wear, which means you have no reason to worry all day long.

If you already know what’s going on and love this concealer, now is a great time to stock up as it’s 30% off until January 14th. If you haven’t tried it yet, what are you waiting for? The legendary concealer and other items from the Shape Tape collection are on sale at a big discount. If you want to know why this famous concealer broke the internet, just click “add to cart”. You will not regret it.


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