Scalenut is a SaaS-intelligence content platform that promises to support your entire content cycle process, from content planning to research to copywriting and even search engine optimization (SEO). ).
In September 2020, The Guardian published an article written entirely by a robot. The article was about this robot, GPT-3, OpenAI’s language generator that uses machine learning to produce human-like text. It takes a prompt and attempts to complete it.
As a warning towards the end of the article, The Guardian mentioned that the intro was forwarded to GPT-3 with a few prompts and the bot produced three different editorials with three unique arguments. The end result was an amalgamation of all three and looked a lot like editing human opinion pieces.
So, if you are a writer and want to increase your internet reach, you might want to pay attention to this.
The website dashboard is easy to use. It offers various solutions such as creating a blog in less than five minutes, planning your content folder, planning your content with topic groups, and more. And it’s not just limited to blogs or long-form content. It can also be used to generate product descriptions, Quora answers, social media posts, select headlines, and anything else you can write on the internet.
But there is a catch. Co-founder Gaurav Goyal says the tool is best suited for creative writing and cannot replace a human being. And that’s true. I tried the tool to see if I could get away with Scalenut doing my job,
At least for a day. And I couldn’t.
Scalenut is a great research tool. In fact, the company claims that the platform is already used in over 50 countries by well-known marketers, content creators, companies and brands such as Leap Finance, PharmEasy, PlumHQ, Foyr, Jungleworks, Snapdeal, etc. for content development.
It’s great with search, telling you what keywords you should use, how often you should use them, how you should use them, how top-ranking websites use them, and so much more. The work behind it is incredibly detailed, but it’s just that. For example, Scalenut gave me a beautifully written article on why one should buy the iPhone 14 Pro Max, except most of the factual information was wrong. So I still have to make some changes to make it internet ready for a reader who really cares about getting the phone.
In conclusion, yes, it is a tool that can help aspiring writers to enhance their creativity or help them during writer’s block while making sure they rank well on Google or any other search engine and they get decent traffic. But that’s all there is. An assistant.