These 10 Costume Ideas Are Trending Before Halloween, According to Pinterest

(NEXSTAR) — Don’t be surprised if you see, say, nine Avril Lavignes wandering the neighborhood on Halloween night.

Pinterest, an online social media platform for sharing images, inspiration and DIY projects, sifted through its internal data to determine which 2022 costume ideas users were increasingly looking for — and which results suggest that more people are considering going as Elvis, Avril Lavigne and “Top Gun” pilots than in previous years.

“2022 is all about costumes with pop culture themes,” reads part of Pinterest’s blog post about the results. “In sync with major launches this year, searches around ‘Stranger Things’, ‘Elvis’, ‘Top Gun’ and ‘The Lord of the Rings’ are trending on the platform.”

Cosplayers dress up as ‘Stranger Things’ characters at a comic book convention in the UK. Pinterest data shows that searches for ‘Stranger Things costume ideas’ increased significantly in 2021. (Getty Images)

It’s important to note, however, that Pinterest’s Halloween data only represented the costume ideas that saw the highest year-over-year search increases and not the costume ideas that were the most sought after overall.

That said, many other popular Pinterest searches seemed to be related to trending movie and TV characters, including Dani from “Hocus Pocus” (a movie that just got a sequel on Disney+), Harley Quinn from DC Comics (a character Lady Gaga is set to play in the 2024 ‘Joker’ sequel) and Maddy and Cassie from HBO’s ‘Euphoria’ teen drama. Searches have also increased for costumes based on Anna Delvey, the real-life con artist who was the subject of Netflix’s “Inventing Anna” miniseries.

More surprisingly, many Pinterest users were also searching for the “Avril Lavigne Halloween costume” in 2022, perhaps thanks to the pop-punk singer’s resurgence in popularity amid a tour with Machine Gun Kelly, or her name dropped as inspiration by artists including Billie Eilish and Olivia Rodrigo.

Costumes inspired by Patrick Bateman, a character played by Christian Bale in 2000’s “American Psycho,” were also gaining surprising interest on Pinterest ahead of Halloween 2022. In 2022’s “it” costume idea?

Pinterest’s full list of trending costume-related search terms — as of 2021 — can be found below.

  1. “Costume Ideas for Stranger Things” (22x search interest in 2021)
  2. “Elvis and Priscilla costume” (19x search interest)
  3. “Patrick Bateman Suit” (18x search interest)
  4. “Top Gun Costume” (6 x search interest)
  5. “Anna Delvey Costume” (5 x search interest)
  6. “Harley Quinn Halloween Costume” (4x search interest)
  7. “Avril Lavigne Halloween Costume” (3x search interest)
  8. “Dani Hocus Pocus Costume” (3x search interest)
  9. “Maddie and Cassie Euphoria costume” (3x search interest)
  10. “Lord of the Rings Halloween Costumes” (2x search interest)

Pinterest referred to data between mid-July and mid-August 2021, and mid-June to mid-August 2022, to determine this year’s trending suits. More information regarding the list can be found on the Pinterest blog.


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