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The Story of the Galaxy Z Fold Thom Browne Edition – Samsung Global Newsroom

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Innovation is always in fashion. Over the past two decades, Samsung Electronics has partnered with various fashion houses to combine high-tech innovation and high fashion. The Galaxy Z Thom Browne Edition series is one such remarkable collaboration.

Launched in 2020, the Thom Browne Edition brought the timeless style of the eponymous New York fashion brand to a revolutionary foldable smartphone experience, starting with the Galaxy Z Flip. This release gave Samsung’s revolutionary form factor a premium overhaul, from product to packaging. Following the success of its first collaboration, Samsung launched several Thom Browne collections of foldable and wearable products, offering a bold approach with each iteration.

In honor of this ongoing partnership, Samsung Newsroom came together to detail the legacy of the Galaxy Z Thom Browne Edition series.

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The Thom Browne First Edition truly made a style statement, right down to the smallest details. Samsung worked to capture Thom Browne’s unique design identity in the Galaxy Z Fold2 by adding Thom Browne’s iconic stripe to the device’s rear glass using an innovative technique that made it appear as if the logo had a fabric texture. The contrast between the central band and the gray background adds a subtle but luxurious touch.

This iconic branding also extends to the 7.6-inch unfolded screen. With a themed design and custom icons, the Galaxy Z Fold2 Thom Browne Edition allowed users to create a style of their own with various lock screen backgrounds featuring artistic sketches of Thom Browne that could be changed every day of the week. From the inside out, the Thom Browne experience on the Galaxy Z Fold2 was both classy and cohesive.

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▲ The Galaxy Z Fold2 Thom Browne Edition package includes the Galaxy Z Fold2, Galaxy Watch3 (41mm model) and Galaxy Buds Live as well as a special phone case and watch band accessories.

Due to a server outage during the initial launch of the Galaxy Z Flip Thom Browne Edition, Samsung has restructured its sales strategy for the Galaxy Z Fold2 Thom Browne Edition in order to meet overwhelming demand. While previous Thom Browne collections were available on a first-come, first-served basis, those interested now had to register to be entered into a drawing. The Galaxy Z Fold2 Thom Browne Edition sweepstakes attracted over 230,000 participants and 5,000 winners were selected. Notably, fans who missed out on the exclusive edition have taken matters into their own hands by creating their own DIY renditions of the limited edition device, sparking a new trend in phone decor.

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In its second evolution, the Galaxy Z Fold3 Thom Browne Edition makes a notable return with a modern design reminiscent of a classic white suit. Iconic Thom Browne colors line the new matte white finish, pairing perfectly with the contoured glass body and the shiny silver hinge added to the design, enhancing light reflections. With its impeccable colors and finish, the device exuded elegance and effortlessly transformed into an everyday luxury style statement.

When Galaxy Z Fold3 Thom Browne Edition users turned on their phone, they encountered a user experience (UX) that brought the brand’s unique identity to life. Unfolding the device revealed a theme with Thom Browne’s iconic strip, while the home and lock screens were decorated with the designer’s original handwriting and sketches. As the first foldable to support the S Pen, the Galaxy Z Fold3 included an S Pen Pro in the same iconic Thom Browne style.

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▲ The Galaxy Z Fold3 Thom Browne Edition package includes the Galaxy Z Fold3 and S Pen Pro, Galaxy Watch4 (40mm model) and Galaxy Buds2 as well as a special phone case and watch band accessories.

Like the previous model, the Galaxy Z Fold3 Thom Browne Edition was sold via an online raffle system. Around 460,000 participants flooded the website within nine hours, demonstrating the remarkable popularity of the series. The combination of the refined design and exclusivity of a limited edition contributed to the device’s mainstream appeal and prompted many users to add the Galaxy Z Fold3 Thom Browne Edition to their coveted wishlist.

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The Galaxy Z Fold5 Thom Browne Edition hits the catwalks in 2023 with an elegant and imposing design reminiscent of a black suit. The refined rear glass features Thom Browne’s signature colors red, white and blue and the hinge and camera ring sport a gold hue. Using black frames to bring everything together, this iteration mixes different materials and colors for a touch of whimsy.

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▲ Galaxy Z Fold5 Thom Browne Edition package includes Galaxy Z Fold5 and S Pen, Galaxy Watch6 (40mm model), as well as special phone cases, S Pen pouch and watch band accessories.

Additionally, the Galaxy Z Fold5 Thom Browne Edition case is updated, with a brogue stitch design and black grained leather. the same material used exclusively by Thom Browne. InsInspired by a briefcase that complements a formal suit, the product packaging allows users to reminisce about their first encounter with the special edition design.. Every detail of the latest Galaxy Z Fold5 Thom Browne Edition has been expertly designed and continues to strengthen the legacy of the Galaxy Z series.

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Each Thom Browne edition is extraordinarily precisely crafted to tell a distinctive story. In line with this vision, Thom Browne will continue to explore new avenues with Samsung to share his brand message with people around the world. Since the launch of the first Galaxy Z Thom Browne Edition series, the two companies have made history by merging timeless style with futuristic mobile technology.

Stay tuned to Samsung Newsroom for more updates on how to unfold the luxury of Thom Browne mobile collaborations and experience this legacy.

Take a look at the video below for a hands-on unboxing of the Galaxy Z Fold5 Thom Browne Edition.



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