The secret talks that could have prevented Apple’s war on Facebook

An ongoing privacy dispute between Apple and Facebook disrupts the digital economy, causing companies to shift billions in ad spend as users continue to limit the data available to advertisers.

The feud took off last year when Apple rolled out iOS 14.5, a version of its mobile operating system that made it easier than ever for iPhone and iPad users to opt out of leaving apps. like Facebook track their activity on their devices.


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