The rise and fall of the management visionary behind Zappos

In 2009, Tony Hsieh retreated to Lake Tahoe, Calif., from his Las Vegas home with longtime friend Jenn Lim, whom he called his “backup mastermind.”

In just eight days, they wrote a book telling the intertwined stories of Mr. Hsieh’s entrepreneurial success at the helm of online retailer Inc., and how the business had evolved since the founding of the largest selection of shoes online in its beginnings in the early 2000s towards a much nobler goal: to bring happiness to the world.


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