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The return of great Indian marriages will have a multiplier effect on the economy

The wedding season is back and with it the hopes of thousands of people who depend on this season for their livelihood. CNBC-TV18 provides an update on expectations for this year’s wedding season.

Big Indian weddings are back and with the acceleration of the immunization exercise and the easing of restrictions, they are getting more and more magnificent by the day. Industry estimates suggest that in Delhi-NRC this year’s wedding season, which started on November 14 and will last until December 13, is likely to result in a business of nearly Rs 3 lakh crore.

With over 25 lakhs of weddings celebrated in a one-month period, it’s not just about easing travel restrictions, it’s also about people willing to dedicate such festivities again.

For the thousands of people who depend on the wedding season to boost their traditional business, this revival of wedding plans and a resurgence in the willingness to spend is a godsend.

The 2021 wedding season promises to be a breath of fresh air for the wedding industry, flower merchants, pandal suppliers, caterers, members of the travel and hospitality industries, jewelry stores and from designers to seamstresses and owners of places. A pickup in wedding spending is expected to have a multiplier effect on the economy as a whole.

(Edited by : Bivekananda Biswas)

First publication: STI


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