Proman, a French group on the temporary employment and human resources market, has announced its establishment in Morocco as part of its international deployment, the first on the African continent. As the Moroccan temporary employment market is “in strong growth”, the French group is continuing its international development with the opening of several agencies in Morocco and the acquisition of VHP Assist, a company specializing in temporary employment and recruitment whose head office is in Casablanca and which has shown rapid growth since its creation in 2018, the group said in a press release.
Proman, which aims to become a key player in flexible and sustainable HR solutions in Morocco, is now present in 5 major cities of the Kingdom: Casablanca, Tangier, Agadir, Dakhla and Marrakech with a growing network. “The deployment in Morocco will focus on the industrial, tertiary or agricultural sectors and on the entire territory from the Oriental to the Southern Provinces”, specifies the same source. International is a strategic focus for the group, which is aiming for 4 billion euros in turnover in 2023, 50% of which abroad. Today, Proman is present in 16 countries: France (Reunion, Mayotte), Mauritius, Monaco, Switzerland, England, Belgium, Portugal, Luxembourg, Canada, United States, Spain, Netherlands, Poland, Romania, Croatia and Morocco. By setting up in Morocco, the 16th country in its international deployment, Proman is now present on three continents: Africa, the United States and Europe. “I made the decision to go to Morocco and today I am delighted to be part of this new adventure for Proman in this country that I know and particularly like,” says Jean-Pierre Rongier, director of Proman Morocco.
“The name VHP stands for Value, Human, and Potential, which is totally in line with our vision and that of Proman. Backed by our experience in the Moroccan market, the partnership with Proman was a real opportunity for us to accentuate our development on a national scale. We are very happy to join this family business,” said Imane Jamal Eddine and Abderrahmane Mkadmi, co-managers of VHP Assist.