The pandemic was supposed to push all shopping online. This is not the case.

When millions of locked down Americans went online during the Covid-19 pandemic, it looked like the possible start of a permanent shift in consumer behavior.

Much like working and watching movies at home, shopping at home was a faster, safer, and easier alternative to going to an actual store. Companies like PayPal Credits Shopify and Wayfair and others posted record profits as their stock prices hit all-time highs in 2020 or 2021.


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