It’s been less than a year since NBA Top Shot served as an introduction to many sports fans in the NFT world, and now the NFL is preparing a similar arrangement. In September, the league announced a partnership with the company that runs Top Shot, Dapper Labs, and we now know the name of the service that will distribute the landmark music videos that make up “Moments” that become NFT: NFL All Day.
This effort is separate from the Ticketmaster-powered NFTs that the NFL is associating with select games this season (like the Lions’ annual Thanksgiving appearance on national television), but the brand’s launch now doesn’t seem like a coincidence. There will be plenty of blockchain and NFT talk among family members on Thursday, between those NFL promotions and even the Macy’s parade.
NFL All Day will use the Dapper Labs Flow blockchain just like Top Shot, with Moments trading and presentation taking place on the All Day platform.
NFL All Day is not yet ready to launch, but the website hosting its waitlist has been updated, promising visitors they can experience ‘the future of fandom’ via video collectibles digital. From what we can see in a thread posted on Twitter, it looks like things will be very similar to NBA Top Shot. You can purchase random Moments packs, each assigned a certain level of rarity. They also advertise “Melts” that combine more than one game at a time.
Top Shot’s explosive initial popularity suggests the possibility that there is an audience for it among the hundreds of millions of NFL fans. Until more features are released, however, it is unclear exactly what they will do with these collectibles once they get them or if the market can maintain its popularity as it grows for. welcome more users who all plan to discover rare finds in their packs.