The Fall Guy Box Office Disappointment Hurts More Than Opening Weekend
With “The Fall Guy” (Universal), the summer 2024 box office has not started; it just happened. It opened to $28.5 million, a 52% drop from last year with “Guardians of the Galaxy Vol. 3. » Let’s hope this is the last precipitous drop of the weekend (aside from July’s inevitable $310 million “Barbie”/”Oppenheimer” weekend).
That $76 million domestic weekend is bad, but “The Fall Guy”‘s shortfall is even worse. Estimates were wide, but worst-case scenarios called for $30 million. Ryan Gosling’s action romantic comedy had all the makings of a crowd-pleaser. Whatever its possible limitations – and a $130 million budget – it’s a terrible picture to start the summer with.
Despite good reviews, Gosling’s momentum, director David Leitch’s proven box office success, a generally lucrative release date and a decent A- Cinemascore, “The Fall Guy” opened to only a little over 3 million dollars above “Civil War” (A24), The best opening game of April.
An underperforming release does not guarantee similar results in the future, but it is a major cause for concern. This discourages future non-franchise projects, certainly at this level of spending. This does not correct the sharp decline since the start of the year, which now stands at 18 percent. It also raises the high-performance requirements for other major May openings: “Kingdom of the Planet of the Apes” next week, later “Furiosa,” and “The Garfield Move,” and another original, “IF “.
Each of them should open better than “The Fall Guy,” some by far, but nothing is a given. We could experience an even more difficult summer than expected.
Aside from a strong showing for the 25th anniversary re-release of “The Phantom Menace” (Disney), which took second place with $8.1 million, nothing else impressed in the Top 10. “Challengers” (MGM Amazon) fell 49 percent from a top debut at $15 million. Weekdays did better than expected compared to when it opened.
“Tarot” (Sony), the other new wide release, coughed up $6.5 million. Unfortunately, it was good enough for number 4. The original horror film also received a horrible C-Cinemascore; at least it only cost $8 million.
“The Fall Guy” had a decent A- Cinemascore, but historically that doesn’t suggest an above-par trajectory. At best, he projects $100 million nationally. Worldwide (most territories are now open, some on the second weekend), a total of $37 million has been added. Given a total spend of over $200 million (including marketing), it will be difficult to turn a profit. It’s a big disappointment.
Speaking of Cinemascores, last week’s faith-based film “Unsung Hero” (Lionsgate) earned a high-end A+…and in its second weekend, it dropped 61 percent. At $3 million, it fell to seventh.
“Godzilla x Kong: The New Empire” (Warner Bros.) and “Civil War” have had decent successes, but at this point their versions will only add minor amounts to the total gross.
Three new platform openings have generated positive initial reactions. A24’s “I Saw the TV Glow” grossed an impressive $116,000 from four New York/Los Angeles theaters, with a slow expansion to come. Ethan Hawke’s Flannery O’Connor biopic “WIldcat,” buoyed by strong personal appearances, grossed $58,000 in three similar locations.
Japanese director Ryusuke Hamaguchi’s “Evil Does Not Exist” (Sideshow/Janus), his first film since “Drive My Car,” grossed $45,000 in three theaters. This sleeper hit debuted in 2021 in two theaters under $14,000 and went on to an unexpected $2.4 million.
The Top 10
1. The Fall Guy (Universal) NEW – Cinemascore: A-; Metacritic: 73; EST. budget: $130 million
$28,500,000 in 4,002 theaters; PTA (average per theater): $7,121; Cumulative: $28,500,000
2. The Phantom Menace (Disney) RE-RELEASE
$8,100,000 in 2,700 theaters; PTA: $2,993; Cumulative: $834,200,000 (adjusted)
3. Challengers (Amazon MGM) Week 2; Last weekend #1
$7,642,000 (-49%) in 3,477 theaters (no change); PTA: $2,198; Cumulative: $29,462,000
4. Tarot cards (Sony) NEW – Cinemascore: C-; Metacritic: 35; EST. budget: $8 million
$6,500,000 in 3,104 theaters; PTA: $2,094; Cumulative: $6,500,000
5. Godzilla x Kong: The New Empire (Warner Bros.) Week 6; Last weekend #3
$4,500,000 (-38%) in 2,884 (-428) theaters; PTA: $1,560; Cumulative: $188,067,000
6. Civil War (A24) Week 4; Last weekend #4
$3,550,000 (-48%) in 2,873 (-645) theaters; PTA: $1,320; Cumulative: $62,006,000
7. Unsung Hero (Lionsgate) Week 2; Last weekend #2
$3,000,000 (-61%) in 2,832 theaters (no change); PTA: $1,059; Cumulative: $13,143,000
8. Kung Fu Panda 4 (Universal) Week 9; Last Weekend #7; also on PVOD
$2,400,000 (-33%) in 2,380 (-387) theaters; PTA: $1,008; Cumulative: $188,340,000
9. Abigail (Universal) Week 3; Last weekend #5
$2,300,000 (-56%) in 2,638 (-755) theaters; PTA: $872; Cumulative: $22,790,000
10. Ghostbusters: Frozen Empire (Sony) Week 7; Last weekend #8
$1,800,000 (-45%) in 2,025 (-602) theaters; PTA: $889; Cumulative: $109,903,000
Other specialty/independent titles
Movies (limited, limited expansions) are listed by week of release, starting with those released that week; after the first three weeks, only films grossing more than $5,000 are listed. Metacritic scores and first recorded film festivals.
I saw the TV glow (A24) NEW – Metacritic: 85; Festivals include: Sundance, Berlin, South by Southwest 2024
$116,340 in theaters; PTA: $39,085
Wild cat (Oscilloscope) NEW – Metacritic: 51; Festivals include: Telluride, Toronto 2023
$58,140 at 3 theaters; PTA: $19,380
Evil does not exist (Sideshow/Janus) NEW – Metacritic: 83; Festivals include: Venice, Toronto, New York 2023
$45,300 in 3 rooms; PTA: $15,100
A boy kills the world (Roadside Attractions) Week 2
$247,155 in 1,515 (-478) theaters; PTA: $180; Cumulative: $2,543,000
Nowhere special (Cohen) Week 2
$31,518 in theaters; PTA: $1,017; Cumulative: $48,330
Human (IFC) Week 2; also on VOD
$3,544 in 31 (-25) theaters; PTA: $114; Cumulative: $40,014
Spy x Family Code: White (Sony) Week 3
$245,000 in 407 (-1,602) theaters; Cumulative: $7,805,000
Stress positions (Neon) Week 3 15
$15,700 in 17 (+2) rooms; Cumulative: $89,033
We’re grown up now (Sony Pictures Classics) Week 3
$17,372 in 70 (-270) theaters; Cumulative: $254,570
The long game (Emick/Mucho Mas) Week 4; also on PVOD
$75,000 in 146 (-195) theaters; Cumulative: $2,941,000
Bad little letters (Sony Pictures Classics) Week 6
$150,000 in 188 (-62) theaters; Cumulative: $4,286,000
The Chimera (Neon) Week 6
$43,103 in 53 (-2) theaters; Cumulative: $711,894
Late night with the devil (IFC) Week 7; also in PVOD and streaming
$22,010 in 66 (-209) theaters; Cumulative: $9,924,000
Gn entert
News Source : www.indiewire.com